The True Silver Bullet for REALTORS®

Hey team – it’s Nick.

You’re looking amazing today.

Don’t ask me how I know. I just do.

Welcome to our 4 new subscribers! We ❤️❤️🤍 you.

I was originally going to write about Meta Ads today, but I had a better idea for that letter that will require some more time from me. Look forward to that one next week!

In lieu of that, today I have a very short letter for you… yet I still feel it’s a thought worth sharing.

This is a conversation I’ve been having a lot lately, with clients and other friends in real estate:

What is the Silver Bullet to succeeding in real estate?

What is the one thing that will catapult you to the top?

We’re all looking for the answer.

The real estate agent influencer on Instagram says – “Get on YouTube, start making longform content!”

The local realtor says – “Geofarming (direct mail), that’s the only thing I do.”

You hear a dozen different answers from a dozen different people.

Who’s right?

No one.

And every one.

Cue confusion.

The reality is that you could pick any single marketing channel and optimize the crap out of it until you become the best darn agent doing that one thing in your area.

You can be the best YouTuber in Prince George and you would see results.

You could be the best direct mailer in Salmon Arm and you would see results.

And you might see the mailer outperform the YouTuber, even though the gurus and pontificators would say “you need to be digital in a digital age.”

The medium matters.

But it doesn’t matter as much as what you’re offering or saying.

It matters even less if you don’t do anything.

You don’t want a silver bullet.

You want a hundred golden BBs.

1. Have something worth saying.

2. Say it 100 times.

3. Speed Bonus: Say it to the right people.

Thanks for reading.

If you enjoyed this, please forward to a friend who you’d like to see win in real estate. It takes 10 seconds and makes a big difference. And if you didn’t enjoy it, you can unsubscribe below.

See you next Sunday – Nick

P.S., Next week we’re going to be creating a Meta Ad together, from A-Z. The whole works. Have a great week!