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❤️❤️🩶 How to make your clients so happy they’ll never list with another agent again
The Key to Client Happiness
Hey team – it’s Nick.
Apologies for missing last week’s newsletter, I was trapped in Saskatchewan when the WestJet strike happened.
Today I’m hoping to make it up to you by giving you the keys to client happiness and retention.
Estimated read time: 4m 14s
There’s nothing worse than sitting with a listing client and they hit you with this one…
“What the hell are you doing to sell my home? I haven’t seen anything.”
You better have a good answer to their question.
And trust me, I know you’re working hard on the back end.
You’re talking to other agents, you’re trying to talk to your pool of buyers, you’re trying to set up showings.
But the thing is…
If your clients don’t know about any of that, it doesn’t matter.
This is where your marketing plan comes in.
Besides the obvious – advertising your listing will reach more people – marketing your listing well is effectively showing clients you care about them and you’re working hard for them.
Especially if you have something to report back to them.
Want the secret to keep every client you get and make other people wonder what the heck their realtor is doing for them?
Follow this checklist to market their home. And feel free to add your own items.
While “more is always better” is not necessarily true across the spectrum of life, it’s almost universally true when it comes to marketing.
Here’s our checklist that we follow when marketing our agent’s listings. Spoiler alert: their clients love them.
Our 11 step checklist for marketing your listings:
Pre-presentation shout out / Outreach
Where: Email marketing and / or 1-to-1 communication
When: Before listing appointment.
What: In the time you have before an appointment with a seller, send out an email to your database or talk to your network about the home. Obviously don’t give specifics. If someone says their interested, you get to show up to the appointment with something 99% of other agents won’t have: an interested buyer before the home is even listed.
“Coming Soon” Post
Where: Social accounts
When: 1-3 days before listing is live
What: Tease the listing a day or two before it goes live. Can be photo or video.
Email to database
Where: Your entire email list
When: Day before listing is live
What: Email out listing link to your website and let your subscribers know about a listing you have coming to market soon. Let them know that they have the privilege of accessing it before it goes to market.
“Just Listed” Post
Where: Social accounts
When: Same day that listing is live
What: Carousel-style post that showcases the best of the home.
Instagram / Facebook Stories
Where: Facebook / Instagram
When: Same day that listing is live
What: Photos in vertical 1080 x 1920 format showcasing the best of the home.
Boosted Post
Where: Social accounts
When: Same day that listing is live
What: $3-$5 / day in ad spend over 7 days ($21-$35 total spend). This will dramatically increase the reach for your listing.
Blog Post
Where: Your website
When: Same day that listing is live
What: Write long-form 500-1,000 word blog post about the home. Can include photos and videos in blog post. Great for SEO on your website.
Google My Business Post
Where: Google My Business Profile
When: Same day that listing is live
What: Create post with photo and description announcing the listing. Link to website. This is great for GMB SEO.
Follow-up Video
Where: Social accounts
When: 1-4 days after listing is live
What: Post general video walkthrough of home. Should be less than 90 seconds long to fit in Reel format on Instagram.
“Best Feature of Home” Video
Where: Social accounts
When: 3-7 days after listing is live
What: Post a more specific video where you walk through your favourite feature/s of the home.
“Best Avatar for Home” Video
Where: Social accounts
When: 3-7 days after listing is live
What: Call out the specific type of person this home would be best suited for. Think “large family”, “investor”, “outdoor enthusiast”.
If you were to check off 11/11 of these, your clients would be thrilled to see how much you’re doing to help get their home sold.
The last piece of the puzzle is reporting.
As the old saying goes:
If a tree falls down in a forest, and you didn’t tell your client about it, did it even happen?
Something like that…
We suggest reporting on marketing efforts on a 15 / 30 / 60 / 90 day interval. Let them know about your total reach (or impressions), leads, and showings.
Reporting back to your clients even when they don’t ask for it is absolutely crucial to showing your value.
This list is not exhaustive. Feel free to add mail-outs, broker’s open houses, and more. Just make sure your clients know about them.
We know this may seem trivial, yet we felt compelled to write this given that we almost never see agents market their listings consistently.
And we often hear about grumpy sellers wondering why their home isn’t being marketed.
You know what they say…
“Happy clients, no defiance.”
Thanks for reading.
If you enjoyed this, please forward to a friend who you’d like to see win in real estate. It takes 10 seconds and makes a big difference. And if you didn’t enjoy it, unsubscribe below.
See you next Sunday – Nick